Fatimah Otunsanya
Nigerian indigenous rapper Olamide Adedeji, popularly known as Olamide, has opened up about his strategy in the music industry, revealing that identifying his audience was key. The ‘Local Rapper’ crooner explained that he is comfortable being an indigenous artist, stressing that he is not desperate for international validation.
Speaking in a recent interview with BBC Radio 1Xtra, Olamide stated that he would not change his sound or switch his style to appeal to a Western audience.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself and no mater where it is, what it is, I mean, in this world, I have to stay true to myself.
I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he said.